Client: Hooghoudt

New non-alcoholic mood-enhancing spirits product line concept offering a brand expansion catered towards GenZ. Younger consumers perceive Hooghoudt and Dutch Gin as outdated and traditional, lacking the excitement and innovation they seek in alcoholic beverages. They are drawn to brands that offer authenticity, creativity, and a sense of belonging to their social circles. In addition, we found that Gen Z drinks significantly less alcohol than previous generations and seek to live healthier. Gen Z consumers are seeking similar experiences as alcohol can give, but in a healthier more conscious way. With the Enhance your Mood product we offer this group a non-alcoholic healthier alternative with natural ingredients but with the same traditional Hooghoudt taste and still the same experience when consuming.

Insight: We want experiences that count.

Role: Creative Strategist & Designer